ABOUT US
We're on the journey to making Iconic flavours accessible to everyone
Past, Present and Future
Icon Foods was founded in 2022, but our roots in confectionery run deep - all the way back to our 2010 and our first business enjoy-i.
With a passion for crafting exceptional, everyday treats, we knew that while consumers love classic flavours, they also crave accessible price points and sharing opportunities.
This philosophy, known affectionately in-house as the “Icon touch,” makes our products instantly recognisable and irresistibly delicious, delivering taste and quality in every bite.
Our journey truly gained momentum with our first major partner, Aldi, who saw the potential in our brand as early as 2011. Aldi's support in Ireland led Icon Foods (previously enjoy-i) to become one of the top confectionery brands in their stores.
Together, we pushed the boundaries of what forward-thinking products can achieve, even in markets where innovation can be slow to take hold. Today, we're proud to bring that same energy and flair worldwide, offering Swiss-quality chocolate at prices that make indulgence accessible to all.
BUY WOMEN BUILT
At Icon Foods, we're proud to be part of the Buy Women Built movement, and we're on a mission to champion other female-built businesses too. Through the Buy Women Built program, we're inspiring the next generation of female entrepreneurs, and building a stronger, fairer economy for everyone.
ICONS is proud to be a female-co-founded brand. By supporting women-built brands, you can create opportunity, foster equality, and show the world the impact women can have.